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The decision-making model that divides criteria into "musts" and "wants" was developed by Kepner and Tregoe. Their approach emphasizes a structured method for decision-making and problem-solving, which allows individuals and organizations to prioritize their needs effectively.

In their model, "musts" are the essential criteria that must be met for a solution to be considered viable, while "wants" are the desirable features that would enhance the solution but are not strictly necessary. This distinction helps decision-makers to clarify their priorities, focus on what is non-negotiable, and make more informed choices by weighing the importance of different criteria.

This structured framework can be particularly useful in complex situations where multiple options exist and it becomes necessary to evaluate them based on both essential and preferred attributes. Such clarity aids in reducing ambiguity, ensuring that decisions lead to satisfactory outcomes that align with organizational or personal goals.